Case Study: New Zealand Story
Developing a Place Brand programme for New Zealand exporters that maintains relevance across sectors.
How New Zealand Story engages it's community to build a thriving brand ecosystem and maintain relevance for it's brand narrative and Brandkit™ powered toolkit.
A challenge to address:
"...content isn't relevant to us...
it doesn't reflect my industry."
- Anonymous New Zealand Exporter
WIP - case study copy to come shortly.