Why Brandkit?

A strong brand story or myth, supported with visuals, shared again and again by the crowd, is vital to success. Brandkit® is the first platform to bring all the elements of your brand system and your people together into a single unified all-in-one digital toolkit.

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Brandkit in 2 minutes

"The reality is that, most people first hear your brand story from others.
So you better make sure your content is shareable by the crowd." - David Vaassen, Founder, Brandkit

BEFORE Brandkit...

Top 4 challenges for Marketing Teams

Partial Screen shot of VisitScotland brand portal with text overlay

Top 4 challenges for Staff, Partners and other exteral users

Partial Screen shot of VisitScotland brand portal with text overlay

AFTER switching to Brandkit...

Brandkit® - the better way.


Finding has never been easier, or faster

With everything in one place, and a single searchbox to find it all. You'll soon forget the wasted hours previously spent on endless folder diving trying to guess where content assets are stored.

Save hours a week.

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Know whether you can use it, or not.

Brandkit make sure that only approved assets are accessible and displays licence and usage requirements at every turn, so users can carry on, move faster and share the right story, without having to pester the marketing team or "Legal" for clearance.

Be confident in moving forward.

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Sharing is brand-safe, and hassle free.

Sharing your brand content with Brankit is Brand-Safe©, and as easy as it gets, with secure self-service access for users, easy file transfers, asset syndication, embeds, and auto-attachments.

Sharing is suddenly kinda fun.

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Avoid interruptions, with self-service.

Every Brandkit comes with a self-service Brand Portal. Now there's one place, a single source of truth, an official brand channel, where everyone can go to access your brand content, safely and securely, 24/7 from anywhere they happen to be.

Stay in your flow state.

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Why NOT Brandkit®?

Don't buy a DAM,
if you don't need one.

Brandkit® is a DAM (Digital Asset Management software) for Brand and Marketing content, whereas Dropbox, Google Drive, etc are online file storage and syncing services for any kind of file.

Buying a DAM is much like the decision to buy a camera. If you're serious about your photography, buy a DSLR camera and lighting equipment. If all you want to do is take photo's of your kids, selfies with friends or your cute puppy to share on social media, a DSLR is an un-needed expense, when almost all modern smart phones now have a decent camera.

Similarly if you've got files to store somewhere and share occasionally you probably don't need a DAM and could get away with something simpler like Dropbox or Google Drive or Microsoft's One Drive.

However, if you're serious about branding and work with rich media assets to tell your story - get a DAM.

Don't buy Brandkit,
or any other DAM if:

You're a small traditional business like a plumber, electrician, grocer, etc who doesn't do much marketing. DAMs work best when you have reached a tipping point and the costs of not getting organized outweighs the cost of business as usual. If you're still small or aren't yet scaling up, you can get away with using a local hard drive (with a back up) or an online storage service like Dropbox, Google Drive, etc.

You don't have time to manage a DAM. A cloud based DAM like Brandkit is quick to deploy as it requires no software install and while it will ultimately save you time and headaches, it still takes time to manage. It's not a set and forget thing.

You or your team don't work with rich media like images, videos, infographics, artwork, logos, etc. If you're just working with office files, like spreadsheets, word documents, etc a DAM is most likely the wrong solution for you.

There is no buy in from the senior executives . Adopting a DAM needs to be company wide and needs to be used by everyone to store and manage rich media assets. It may involve significant changes in current behaviour, so unless the folks at the top fully support and lead adoption, it's likely your DAM will fail you.

If these apply to you, we recommend you buy Dropbox, Google Drive or Microsoft OneDrive - not a DAM.

Next up: Platform Tour > Everything Together

Join 155,633 users already on Brandkit

Your story matters. Help your collaborators find your content, tell your story with confidence, and and build a stronger brand.

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Statistics above last updated 1 Feb 2023