Why DAM?

A look at why modern brands and marketing teams should be using a DAM (digital asset management software).

We need more a lot more visually rich digital content (aka Digital Assets) to do marketing today

The way it used to be

3 principal channels (2 of them without rich visual media).

The way it is today

A proliferation of rich media channels and increased competition for attention.

We have a lot more content these days

The way it used to be

A few logos, graphics and photos.

mouse

Not so much

The way it is today

Drowning in a sea of digital images, graphics, gifs, pack shots, packaging designs, presentations, infographics, videos and more.

Elephant

A Tsunami of content.

Everybody is generating digital content

The way it used to be

Commercial content was created by just a few Professionals.

creator

A few professional creators.

The way it is today

Commercially usable (think authentic social) content produced by almost everyone.

Everyone is a creator

Everyone is a creator.

What are the benefits of a DAM/Digital asset management software (the justification for investing in DAM).

Investing in Digital Asset Management (DAM) software offers numerous benefits, crucial for modern businesses.

A DAM system is a strategic investment that streamlines asset management, supports brand consistency, enhances collaboration, and ultimately saves time and money.

Join 174,964 users already on Brandkit

Your story matters. Help your collaborators find your content, tell your story with confidence, and build a stronger brand.

All for a reasonable and fair price starting at US$99/mth. See pricing here.

 

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Statistics above last updated 1 March 2024