Every idea starts with a problem. Ours was simple:
"It took too long to find and access brand artwork and guidelines."
In a previous life, Brandkit® Founder, David Vaassen, was designing private label watches for brands like Quiksilver®, Air New Zealand®, The All Blacks® and many others, and needed the official logo artwork, colour specifications, etc for each brand.
He was often frustrated by how much time it took to get hold of the logo artwork and brand guidelines for client brands, and often received the wrong type of file.
On one occasion, the General Manager of a famous Australian Airline Brand sent a business card with a gold foiled logo, from Brisbane, via DHL!. It took 2 weeks and was the only logo artwork they could find at the time.
On another, when asking for the Brand Guidelines of a famous Electronics Brand, at a local satellite office, it took a week to find. It was sitting in a binder on a shelf, above the PA to the General Manager's desk!
Or when a famous Tourism Brand commissioned an expensive photo shoot, because they weren't clear on what the usage licence terms were, for the images they already had.
It was ridiculous situation.
After asking Brand and Marketing Managers, and Designers - why it took so long.
He discovered that they didn't really have the time to respond quickly and hated the interruption.
Furthermore, it was often difficult to even find a file, let alone the right version, or check on the legality of using a file for a particular purpose.