Don't do junk content
Why you should consider un-junking your content marketing.
Are stock images now worthless?
Canva today announces that their Pro subscriptions get free access to 60M images. They are not alone to offer free images. With the proliferation of apps offering free stock images as part of theor subscription or free stock libraries like Unsplash, what value do Stock images offer?
Adobe Turned the Worst Stock Photos Into a New Clothing Line
Like many, we often despise the use of stock photos, particularly the "obviously stock" image and their ilk (as seen above).
Un-stock your Visual Content Marketing
Too Much Content! Today we live in a content marketing driven world. Native Ads in your social feeds, How To and Self Improvement Websites, Content Marketing emails, Fake News, Click Bait Memes ... it's all a form of content marketing, and it fills our day, our media and our inbox.
People know when they are being sold to, they always know.
Content Marketing is all the rage. Everyone, every brand worth their salt is doing it. But are you doing it all wrong?
References & Further Reading
Marketing — Why Snackable Content Is Really Junk Content by Smillew Rahcuef
How to Develop a Junk Content Filter by Steve Tobak
Is Junk Content Killing Us? by Tim Bichara
Say No to Junk Content! 3 Easy Steps For Great Writing by Caroline Warnes
It’s Time to Embrace Digital Nutrition by Michael Phillips Moskowitz
People know when they are being sold to, they always know by David Vaassen