The Search Engine in Brandkit® indexes asset metadata and tags.
This requires that each Asset has appropriate metadata and tags, similar to how Google requires web pages to have appropriate meta tags and page structure to rank well in search results.
To assist with this, Brandkit includes AI (computer vision) auto-tagging, powered by AWS Image Rekognition service. It is designed to augment your own tags and metadata, not replace them.
AI can be helpful when tagging images. It can detect known objects in images and label (aka tag) them.
However the reality is that for brand content, you and your employees are the experts in your field. As such you have domain expertise that the AI just doesn't have.
We respect that, so Brandkit is designed to use AI as an assistant that can help you process hunderds of Assets at a time. In fact when you upload Images, the AI Assistant will auto-tag your Images using image object detection, and extract essential metadata from the file.
Once uploaded you can then edit/batch edit your metadata and tags, applying your domain knowledge and expertise.