The Brandkit Blog

Browse our blog posts about Branding, DAM, Content, Marketing, and Brandkit®.
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02 June 2023 291 words

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34 Creative Content Marketing Ideas for Small Business

Here some simple ideas and some more Guerilla marketing like tactics to get your creative juices flowing. A total of 34 ideas to get you started.

01 June 2023 2238 words

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Brand Management Tools, what are they and who are they for?

In this post we look at common Brand Management Tools, who they are for, and the benefits that come from using Brand Management Tools.

01 June 2023 1198 words

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Video is not always the best for Place Branding (and maybe story telling in general)

Short article about the fact that maybe less is more when it comes to video vs image in Place Branding.

31 May 2023 189 words

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What is a Brand System and Do You Need One?

In this post we introduce Brand Systems, discuss what it is and list the benefits of a Brand System and suggest when having a Brand System in place makes sense.

31 May 2023 577 words

How to Use a Brand Portal for your Business

In this blog post, we will explore the benefits of using a brand portal and provide practical tips on how to leverage this tool for your business's branding needs.

31 May 2023 683 words

Brand Building 101: How to Build a Brand

In the world of business, there is one thing that sets successful companies apart from the rest: a strong brand. This article shares an essential but simple framework on how to build a brand.

15 May 2023 443 words

Who Owns the Photos You Upload Online?

Who Owns the Photos You Upload Online?

What happens when you upload a picture or video to social media like Facebook or cloud services like OneDrive?

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The Pros and Cons of Using Cloud-Based vs. Local Photo Library Software, for Professional Marketers

In this blog post, we’ll take a closer look at the pros and cons of using cloud-based vs. local photo library software to help you make an informed decision.

01 May 2023 1027 words

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Why first-party data is essential for building a strong brand

This article explores the importance of first-party data in building a robust branding strategy, and how it can help businesses create a competitive edge in the market.

30 April 2023 1228 words

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Brand Building 101: How to Build a Brand - featuring tips from The 22 Immutable Laws of Branding, Apple and Nike

In this blog post, we will explore how to build a brand that resonates with your target audience and sets you apart from your competitors.

27 April 2023 1008 words

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How To Build A Strong Brand Identity

Brand identity is the cornerstone of any successful business. Let’s explore how to build a strong brand identity that resonates with your target audience.

24 April 2023 3829 words

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How to Leverage Content Marketing to Grow Your Brand

Content marketing has been around for ages, but it has gained more importance in recent years. Here are our content marketing tips to get started.

24 April 2023 740 words

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How to Use Data Analysis to Grow Your Digital Brand

Data analysis can be an incredibly powerful tool for growing your digital brand. Learn how to use data analysis to build and strengthen your digital brand.

21 April 2023 930 words

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How DAM Software Supports Digital Branding

An article from Brandkit about how DAM software supports digital branding efforts in the modern era. DAM, or Digital Asset Management, is a software solution that enables businesses to organize, store, and distribute their digital assets.

20 April 2023 590 words

Screenshot of the Brandkit Transfers landing page for account Brandkit HQ

5 Secure Online Services To Transfer Large Files

In the vast digital world of today, transferring large files is an essential task. Click to review the best online large file transfer services.

17 April 2023 542 words

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How to announce a new Brand Identity... and when NOT to.

Announcing a new brand identity or logo can be an exciting yet nerve-wracking experience for businesses. Learn all about announcing a new brand identity.

17 April 2023 1012 words

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Content Management Software (CMS) vs Content Marketing Software vs Digital Asset Management Software(DAM)

Content Management Software, Content Marketing Software, and Digital Asset Management software. Learn how they differ and which one is best for you.

16 April 2023 673 words

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Follow up: Write a blog post titled 10 Tips for Building a Personal Brand, in the style of Earnest Hemingway. Please include 10 Tips, it should be short as possible.

13 April 2023 300 words

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10 Tips for Building a Personal Brand (by the dynamic duo - Me and ChatGPT)

Not sure how to build a personal brand? Click to read our 10 tips for building a personal brand, written by Brandkit founder David Vaassen and ChatGPT.

13 April 2023 1719 words

Marketing Salaries 2023 edition

Marketing Salaries 2023 edition

In 2019, we posted the average base salaries were for Marketing Managers, Marketing Communications Specialists and Content Coordinator across 11 key global markets. Here we are again with updated salaries for 2023.

22 February 2023 627 words

In A Noisy World, Why Brands Are More Important Than Ever

In A Noisy World, Why Brands Are More Important Than Ever

With the rise of social media and online shopping, consumers have more options than ever before when it comes to purchasing products and services. Brands must work harder to differentiate themselves and stand out in a crowded marketplace.

14 February 2023 685 words

The Good Brand Checklist No.3

No. 3 in the Good Brand Checklist series. We have a written brand promise.

09 February 2023 396 words

The Good Brand Checklist No.2

No.2 in The Good Brad Checklist series. A brand mission that clearly states our purpose (beyond profit).

09 February 2023 294 words

The Good Brand Checklist No.1

No.1 in the Good Brand Checklist series.We have a single differentiated idea.

09 February 2023 591 words

The Good Brand Checklist No.6

No.6 in the The Good Brand Checklist series of articles. We have a good sticky tagline

09 February 2023 1569 words

The Good Brand Checklist No.4

No.4 in the The Good Brand Checklist series of articles. We have a clearly defined brand personality.

09 February 2023 920 words

A Global Push for More ‘15-Minute Cities’

A Global Push for More ‘15-Minute Cities’

To combat climate change, the nonprofit group C40 Cities is partnering with a Danish firm to pilot walkable neighborhoods in five global cities.

22 September 2022

Brandkit 2: What's new in 2

Brandkit 2: What's new in 2

Brandkit 2 is about to launch. here we summarise all the new features and smoothers coming a little later.

15 September 2022 2798 words

Advertising is good. Advertising is bad.

Advertising is good. Advertising is bad.

Advertising (like Branding) has an important role to play and is ‘essential’ to a healthy and efficient economy.

13 September 2022 490 words

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Case Study: VisitScotland

How VisitScotland used Brandkit to create a cohesive multi-org media library.

17 August 2022 973 words

How to get hundreds of authentic New Zealand photos for your image library with zero effort

How to get hundreds of authentic New Zealand photos for your image library with zero effort

Visual make the world go round. Every brand today wants more authentic content, to help tell their story. Brandkit is collaborating with NZ content creation specialist, Neat Places, to make it effortless to get fresh content assets into Brandkit powered image libraries, with its new "Content Syndication" powers.

22 February 2022 1346 words

Why DAM is critical to global brands (heck every brand)

Getting the right brand content, to the right people, in the right format, in the right language, with the correct nuance for each market, at the right time, has always been challenging. With the soaring demand for content it's more challenging and time consuming than ever. Enter DAM.

31 January 2022 1559 words

The three challenges of digital asset management every marketer needs to know

The three challenges of digital asset management every marketer needs to know

How to achieve a consistent brand story and reduce asset management time.

20 December 2021 688 words

Instagram doubles down on Video, at the expense of the humble Photo?

Instagram doubles down on Video, at the expense of the humble Photo?

With the rise of TikTok, Instagram (or is that Metagram?) appear to be doubling down on Video to regain traction with younger users. Is that the right move?

01 December 2021 244 words

How To Build An Audio Brand For A City, Destination or Place

We all know the value of a brand. Even people outside of advertising can appreciate a great logo, or slogan, or color palette. But branding isn’t limited to visuals. We asked Drew Gula, copywriter at Soundstripe to write this story for you, and he hasn't disappointed.

22 October 2021 1268 words

Changes to Darkmode switching in Brandkit II

Changes to Darkmode switching in Brandkit II

Changes to Darkmode switching are coming in Brandkit II

11 August 2021 57 words

Overcome the challenges of sharing your destination brand's digital assets

Download our white paper and learn how a digital asset management (DAM) solution can resolve common RTO asset management challenges

25 July 2021 722 words

DAM, BAM, MAM or VAM? A Glossary of Terms for Digital Asset Management nerds.

DAM, BAM, MAM or VAM? A Glossary of Terms for Digital Asset Management nerds.

Every industry sector has its own language here’s a list of key terms to help you understand the world of Digital Asset Management (or is that DAM, or BAM, or MAM, or Vam, or ....).

13 April 2021 2304 words

New support for WebP

New support for WebP

WebP is a new file format created by Google to offer even better compression than JPGs. Brandkit now supports thumbnail generation and filtering of WebP files,

30 March 2021 63 words

How to print a selection of Assets as a Contact Sheet in Brandkit

How to print a selection of Assets as a Contact Sheet in Brandkit

New in Brandkit for March 21. You can now print a collection of Assets from your basket to a hard copy using your printers layout settings.

09 March 2021 490 words

4 Underrated Ways to Improve Your Content Marketing

4 Underrated Ways to Improve Your Content Marketing

Keep your content marketing relevant by expanding beyond tried-and-tested content marketing tactics. Here are 4 effective yet underrated strategies for creating effective and engaging content.

18 November 2020 1217 words

Are stock images worthless?

Are stock images worthless?

Canva today announces that their Pro subscriptions get free access to 60M images. They are not alone to offer free images. With the proliferation of apps offering free stock images as part of theor subscription or free stock libraries like Unsplash, what value do Stock images offer?

09 April 2020 86 words

Filters as Tagging Taxonomy

Filters as Tagging Taxonomy

Search Filters now appear as pick lists when tagging assets, enabling accounts to better direct users in which tags they should be using.

17 March 2020 424 words

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Marketing Salaries 2019 edition

What is the average salary for Average Salaries of Marketing folks or content coordinators by Market? As of July 2019.

31 December 2019 285 words

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20 May 2019 925.74 KB

Admin 2 Sneak Peek Albums

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20 May 2019 925.12 KB

Branding Automation is now a thing

Branding Automation is now a thing

Branding Automation reloaded.

30 April 2019 790 words

Get Lucky - The secret to making your own luck, and how storytelling helps

Get Lucky - The secret to making your own luck, and how storytelling helps

The secret to making your own luck, in life or business is simple. Learn about this simple formula and start increasing your luck.

17 March 2019 730 words

The 8 core features of a Digital Asset Management solution

The 8 core features of a Digital Asset Management solution .PDF

09 January 2019 202.48 KB

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