Brandkit™ is a Brand Management Platform for serious brands.
Brandkit brand asset management software provides you with an online brand portal or digital toolkit where all your users, can find everything they need to tell your brand story in one place.
It's a unified Brand Management Tool that gets everyone on the same page, sharing the same consistent brand story.
Ultimately resulting in a more powerful, cohesive and valuable brand.
What sets Brandkit™ apart from every other DAM is the tight integration with the built-in CMS, the combination of digital files, posts, syndicated assets, and links (to external media), in a single unified library.
(1) Auto-magic attachment of your Brand Guidelines to downloads and shares
Most brands still create document-centric Brand Guidelines (aka Visiual Identity Guidelines, Style Guides, etc) as PDF files.
Brandkit® invented a feature back in 1997 to auto-magically attach our Brand Guidelines PDF documents, to any download or share of Brand Assets. This feature has been improved in Brandkit 2, with more explicit control and improved version control and a simplified setup.
Upload your Brand Guidelines PDF, and then attach to Brand Assets such as Logos, and your Brand Guidelines will always be attached to any download or share of that Logo. Brand Guidelines assets also support versioning - so you can update your Guidelines and automatically have the updated version attached ti downloads and share without any further effort.
Users can elect to remove Guidelines from downloads if they already have a copy.
(2) The future of Brand Guidelines - Atomised Brand Guidelines
Instead of creating a document-centric Brand Guidelines PDF, why not join the internet age for real, and atomize your guidelines down to individual guides (or rules) that are searchable, downloadable and shareable, as separate and atomised components.
Atomizing your Brand Guidelines, leaves the monolithic document (that is typically expensive to produce and update) in the dust, making your Brand Guides easier to find and digest.
Want the Logo Clear-space rule, just search "Clear Space" (obviously) and jump to that content.
Asset based Brand Guides are like any other Asset. Fast and easy to create, flexible, easily edited, support versioning, Licensing, Tagging and can be downloaded together with other Assets, such as Logo artwork.
Its the future... available today in Brandkit.
Logos, Lockups, Wordmarks, Brand Graphics, Icons, Fonts and Design Files, in all their variants.
While Brandkit is designed as the home for all your brand's digital assets. Your brand identity assets are some of the most important.
Brandkit supports native Adobe Illustrator, Photoshop, InDesign, EPS and PDF files amongst a host of others. Then wraps those Assets in Brand Guidelines by giving each brand a dedicated Brand Page (optional) and automatically attaching Brand Guidelines to any download of the Brand.
No more excuses like "I didn't have a copy of the Guidelines to check usage against."
We'll help keep you on brand.
Control exactly who has access your brand assets with configurable User Roles, Permissions and Asset Licenses
Brandkit's Brand Management Tool enables you to control exactly who can access, download and share Brand Assets such as Logos, with fine-grained permissions using custom User Roles and Asset Licenses.
For example you can allow some users to self-serve image downloads, while allowing others (say staff) to self serve images plus brand assets.
Other names for Brand Management Software
It's easy to get lost in the technical jargon found in branding and marketing. Especially when describing Brand Management Solutions.
So for clarity's sake here a list of alternative names used for Branding Software.
Branding Software - a generic term that covers Brand Asset Management Software, Brand Management Platforms, Brand Management Solutions, Brand Management Tools, plus other software solution solving other specific challenges.
Brand Management Platform - generally enable multiple brands or companies to create new channels and experiences using a mix of a Brand Management Tools and owned brand content.
Brand Management Solution - Solutions solve real problems rather than rely of being just collection of technical features.
Brand Asset Management Software - is focussed on the idea that the brand narrative, visuals, designs, words and copy are considered valuable Assets that have a return on investment.
Brand Management Tool - is typically focussed on a particular brand management task that needs to be performed and is usually a subset of a Brand Management Solution or Branding System. It's usually some flavour of Branding Software, but is not necessarily software.
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