Keep everyone on brand
_{with Brand Guidelines}

Traditionally Brand Guidelines are a monolithic document with multiple pages and an index.

They are often created by your Design Agency in Adobe’s InDesign at great expense. A change or tweak requires editing the document and reissuing the entire thing.

Designers love them (for the work they bring), while users often resist consulting them.

That is so last century.

In the digital era, there is an opportunity to improve the user experience, and save money.

The answer - is to atomise Brand Guidelines into smaller searchable components.

Brandkit® is taking up the challenge.

We’ve redesigned our brand management feature to use Attachments.

Now you can now choose your preferred approach. Either a traditional monolithic document, or independent atomised brand guidelines. Both are now supported.

Going forward, we’re encouraging customers to adopt an atomised approach.