SPOT C - Process Black C
CMYK U – 0.0.0.100
CMYK C - 0.0.0.100
RGB – 0.0.0
CSS/HEX – #000000
(primary color)
The Brandkit® brand and identity
Home for your brand. Connecting the world to your content 24/7.
The 'B' icon.
The Icon places the letter 'B' (for Brand) inside a rounded square frame - intended to look like a molded "plastic model kit". This represents the concept of Brand Assets or 'content' being parts or components used to create the Brand Identity and wider Brand Story.
The icon can be used on its own e.g. Twitter profile icon, but is normally used in conjunction with the wordmark, in one of the Logo Lockups seen below.
The wordmark
The wordmark is the brand name, Brandkit, with a registered trademark symbol, available as a vector and image file. Derived from the typeface Museo Slab.
Horizontal Lockup
For use in spaces with restricted height.
Vertical Lockup
For use in spaces with restricted width.
A minimum clear-space is required at all times. For the icon on its own, a circle of 125% of a circle that intersects all 4 corners of the icon. For the Horizontal Lockup, draw another circle that intersects all 4 corners of the wordmark and expand 125% - then draw a rectangle that intersects the outer circles (as shown) to find the clear-space.
To make this easier to deal with, note that some assets for download have the correct clear-space built into the artwork or image canvas.
The general principal with use of colour at Brandkit, in particular in the Application and default Portal design, is as little colour as possible.
Why? Because Brandkit's job is to house the brand assets and colours of our customers. We want our customers content do be the dominant thing on the page. Therefore our branding, our use of colour must be subtle and unobtrusive.
So we use black and shades of black predominantly. We use Yellow and Purple for highlights and light shades of black, purple and yellow as backgrounds to provide separation between ideas for an easier reading experience.
For marketring and advertising in 3rd party channels, such as social media, we adoopt a brigher more colourful approach and use the secondary Purple and Yellow more. For example we apply a Purple or Yellow filter over photography to given them a distinct look.
Starting in 2023, to celebrate the launch of Brandkit 2, we have selected Inter as our new typeface for both headings and body copy.
Inter is a variable font family created by renowned Swedish designer Rasmus Andersson. The font was crafted specifically for computer screens to enhance the legibility of small text sizes. It was first released on August 20, 2017, and was initially known as Interface. It is also regarded as a "neutral" typeface, and a good match for our desire for the Brandkit® brand to be a neutral low key backdrop for each of our customers' brand and content.
Examples of approved usage of the brand identity and suitable image and colour themes.
Your story matters. Help your collaborators find your content, tell your story with confidence, and and build a stronger brand.
Statistics above last updated 1 Feb 2023