Tourism New Zealand kickstarts domestic tourism.

Following the global outbreak of Covid-19 New Zealand’s borders were closed from March 2020 to most international visitors.

This had a considerable impact on New Zealand’s tourism sector. In April 2020 Tourism New Zealand was asked to help kickstart domestic tourism to help the sector get back on its feet and help restart New Zealand’s economy. 

Before Covid 19 - 60% ($23.7 billion) of New Zealand’s tourism expenditure came from New Zealanders getting out and experiencing their own country. And NZ’ers spent another $9billion on offshore travel.  Tourism NZ (TNZ) rightly claim that capturing a portion of this spend domestically while New Zealand’s borders are closed to international visitors, will be critical to the sector’s recovery.

TNZ kicked a recovery plan into gear, which includes a number of initiatives. One of which was to launch on 22 May, a new campaign and a digital toolkit called the “Do Something New, New Zealand campaign toolkit“.

The new digital toolkit is available to download from Tourism New Zealand’s Brandkit powered Visual Library and contains a range of assets that NZ tourism businesses can use to align their marketing with the national campaign.

Happy branding :)