Introducing Brandkit 2
We went back to the drawing board with a complete rewrite.
Say hello to the simpler, faster, better way to find, manage and share your brand content.
Brandkit 2 has been rebuilt from scratch on the ErlangVM/Elixir and Phoenix stack, providing amazing thread safe performance. Page load speeds are typically 5x to 10x faster.
We applied seven years of learning, and removed unnecessary options, and code. We've managed to reduce the lines of code in our software by more than 50%. Less code means we have less bugs, more speed, more reliability, and we can add features more easily.
We pared back design elements to reduce the noise, with a more minimalist UI (less is better), a rethought UX and a new base theme. Your Brandkit portal looks better than ever out of the box.
Customers now have direct access to the CMS to create, manage and edit Portal pages, meaning you can enage your preferred web designer to customise your portals, whether on staff, external agency or the Brandkit support team. It's up to you.
Vaults (new in Brandkit 2) are used to ensure only the right users get access to the right content. Vaults mean that now, for example, you can configure a User Role that can download assets from one vault, while having to request assets from another.
Learn about Vaults
Search is not only faster in Brandkit 2, with search results now displayed inline on the same page, and multi-faceted search is now more accurate and explicit with an Advanced Search option. Search Filters also support OR combinations in a single filter (e.g. type:Image,Video means find assets of type Image OR Video). Plus you can use OR and NOT search operators in your text searches.
Learn about Search here.
We've added the ability to mix file based assets with text based assets (e.g. blog posts, press releases), and Link assets (e.g. a visual link to a social media post), so you can truly manage every piece of brand content in one place.
We've overhauled Asset Syndication so you can now syndicate assets out to partners, AND receive syndicated assets from partners, at the same time. You can also now curate a received feed of assets and only publish the ones you want.
In Brandkit 2, you can ingest all your images from a connected Google Drive acccount. Later, you'll be able to bring Instagram posts into your Asset grids and Embeds. With additional native integration added in the future.
In addition to native integrations we have a Public API, that allows you to connect via services like Zapier to literally hundreds of third party applications.
Embeds 2.0 (BETA)
Embeds now provide several size options and responsive code for image embeds. Embeddable Galleries will support both Owned Assets and linked UGC. Plus views of Embedded assets will now be tracked and reported back in Brandkit, giving you better insights as to what Assets are performaing best.
Learn about Embeddable assets here.
Brandkit 2, delivers a whole new theme system, giving you complete control over your Portal design, right down to layouts and your preferrd grid. You can choose one of our standard themes, or develop your own theme (or even multiple themes) if you so desire.
Powerful and flexible access permissions is fantastic, but things can get complex. Role Masquerading now makes it much easier to see what each user see's, giving you confidence in your configurations.
More on Masquerading here
Posts as Assets
Posts are now Assets. They are essentially text based documents that you write natively in Brandkit. Use the Posts feature to write and share articles, press releases, blog posts, approved brand copy, story ideas, etc.
Posts can be created, edited, shared, and even downloaded (as .html files). What's more, you can easily embed images inside your new text assets, with a simple Asset look-up.
Learn about Post assets here.
Links as Assets
External Links are now Assets. They are essentially links or URLs to external mediaon the web. Use the External Link feature to create visual links to externalk webs page, media articles, stock images, ecommerce pages and much more.
Now when users Search for a topic, they can find uploaded file based assets, written posts, syndicated assets from partners, and now links to external media/pages as well. All in one unified visual search result.
Learn about Link assets here.
Brandkit has traditionally been about serving B2B/Trade users, and that continues to be a core focus, but two new view options (Masonry Grid and Timeline) in Brandkit 2 portals, mean that you can configure your Portals to suit public content consumption experiences.
You can also combine this with new more flexible CTA links to drive B2C conversions (e.g Link an asset to your booking or ecommerce page) to support your B2C comms.
We've overhauled how we manage brands and brand guidelines for more power and flexibility. You can now build any custom brand page you want via the CMS and then use our smart widgets to include a grid of Brand Assets.
Brand Guidelines are now just like other Assets and support versioning. Then use the newly upgraded Attachments feature to explicitly attach your Brand Guidelines to specific Assets, such as logos and design files, and these will be attached automatically when downloading.
More on Brand Guidelines here
We've ditched the old idea of attachments uploaded as auxialliary files.
An Attachment is now any Asset that an Admin explicitly selects to attach to another Asset (or a batch of Assets). The attached Asset will then be automatically added to the download of those Assets.
We re-designed Attachments with Brand Guidelines in mind, but they can work with any other type of attachment too (e.g. Contracts, Talent signoffs, etc).
More on Attachments here
New in Brandkit 2 is the ability to create multiple portals, each with a unique URL and theme, served by a single DAM/Asset library. Now you can create personalised content experiences for consumers, staff, the trade, media, etc all in one place.
Learn about Multiple Portals
Fed up with too many passwords. Us too!
While we have the usual email/password combinations, plus single sign on with Google and Micosoft credentials, we now also offer a passwordless option, where we send you a magic login link(a unique URL) to your registered email address. Click the link and you'll be logged in automatically.
More on Passwordless login
Built in Web Analytics and better content analytics
Privacy is a big issue, and Google Analytics fairly or unfairly has been tarred with the privacy concerns. In Brandkit 2 we've partnered with Privacy First analytics engine Plausible and embedded web anal;ytics directly in your Brandkit reporting dashboard. Itls simpler (less is more), it's 1st party data only. And it's awesome.
More on Analytics
Global Edge Network and CDN
Our new architecture meant a new infrastructure, and we've partnered with AWS and Fly.io to create a distributed edge network with primary nodes in the USA, UK and Australia. Plus we now use AWS's CloudFront CDN for global delivery of Portal images, meaning significantly lower latency and a faster user experience across the globe.
More on Edge Network