WIP/Draft

Keywords: Brand Photography

Why is Brand Photography vitally important for your brand

Branding is more than just a logo, colours and fonts. Your visual identity is actually made up of lots of different elements, including photography, but what is brand photography, why is it important and how can you get some for your own brand?

We’re all human, and we humans react first to visual stimuli.

For a brand, visual stimuli is a logo, a colour, maybe the packaging, but more often than not it’s an image.

Here’s Apple’s website for example:

Note the dominance on the iphone image. The Apple logo is tiny.

Apple puts a lot of effort into it’s imagery and it shows. Apple’s product photography is jaw droppingly gorgeous.

Apple is a product company and has developed a style of photography that often zooms in on each product’s finer details. Often when you see an Apple product image, you know it’s Apple even if there is no logo.

How about Nike:

How about New Zealand?

How about Scotland?

How about Tasmania?