Brand Personality Adjectives

Here are some sample adjectives to get you started in creating your Brand Personality . You can use these Adjective to help build a description of your brand’s personality.

+ Positive Adjectives

adaptable, adorable, agreeable, alert, alluring, ambitious, amusing, boundless, brave, bright, calm, capable, charming, cheerful, coherent, confident, cooperative, courageous, credible, cultured, dashing, dazzling, debonair, decisive, decorous, delightful, determined, diligent, discreet, dynamic, eager, efficient, enchanting, encouraging, enduring, energetic, entertaining, enthusiastic, excellent, excitable, exuberant, fabulous, fair, faithful, fantastic, fearless, frank, friendly, funny, generous, gentle, good, happy, harmonious, helpful, hilarious, honorable, impartial, industrious, instinctive, jolly, joyous, kind, kind-hearted, knowledgeable, likable, lively, lovely, loving, lucky, mature, modern, nice, obedient, painstaking, peaceful, perfect, placid, plausible, pleasant, plucky, productive, protective, proud, punctual, quiet, receptive, reflective, relieved, resolute, responsible, righteous, romantic, sedate, selective, self-assured, sensitive, shrewd, silly, sincere, skillful, splendid, steadfast, stimulating, talented, thoughtful, thrifty, tough, trustworthy, unbiased, unusual, upbeat, vigorous, vivacious, warm, willing, wise, witty, wonderful, zany, zealous.

-Negative Adjectives

abrasive, abrupt, abusive, aloof, ambiguous, angry, annoyed, anxious, arrogant, awful, bad, belligerent, boorish, boring, callous, careless, clumsy, combative, confused, cowardly, crazy, creepy, cruel, cynical, dangerous, deceitful, defective, defiant, depressed, deranged, disagreeable, disillusioned, disturbed, domineering, draconian, embarrassing, envious, erratic, evasive, evil, fanatical, fierce, finicky, flashy, flippant, foolish, forgetful, frantic, fretful, frightened, furtive, greedy, grieving, grouchy, gruesome, grumpy, guarded, gullible, helpless, hesitant, horrible, hurtful, ignorant, irresolute, jealous, jittery, lacking, lazy, lonely, malicious, materialistic, mean, mysterious, naive, nasty, naughty, nervous, noisy, obnoxious, outrageous, over, zealous, panicky, pathetic, possessive, quarrelsome, repulsive, ruthless, sad, scary, secretive, selfish, silly, slow, sneaky, snobbish, spendthrift, squeamish, stingy, strange, sulky, tacky, tense, terrible, testy, thick-skinned, thoughtless, threatening, tight, timid, tired, tiresome, troubled, truculent, typical, uptight, vague, vengeful, venomous, volatile, voracious, vulgar, wary, wasteful, weak, wicked, worthless, wretched.

This list is Related to the Good Brand Checklist