Tagging Guide A Framework for digital asset management

This document lays out a framework for tagging visual assets. It aims to assist digital asset managers and librarians in tagging those assets (images, videos and other graphics files) by providing a basic framework to start with and build upon. Each digital asset library or digital asset management system (DAM) will differ, but by adopting a common base framework of tags to start with, users and librarians who will often work across multiple libraries in their career, will save time and be able to deliver better quality outcomes. For example, the framework presented here is adapted from a framework promoted by iStock, a division of Getty, one of the world’s largest stock image libraries. As a consequence, there are a number of users out in the world who are already exposed to this framework, who will feel at home applying or searching for assets using the tags and approaches, suggested in this document.