Marketing Salaries 2023 edition

In 2019, we posted the average base salaries were for Marketing Managers, Marketing Communications Specialists and Content Coordinators across 11 key global markets. Here we are again with updated salaries for 2023.

What is the average base salary for Marketing jobs by Market?

Generally salaries have increased, but there were some surprises. Payscale reports some decent increases, but Europe (according to Payscale data) has seen a dip across the board, which seems off trend, but maybe suggests over supply of marketing people in Europe, or a general malaise across European markets.

Updated as of February 2023

UK

  • Marketing Manager Salary in United Kingdom £34,783 (up from £33,345 in 2019) via Payscale
  • Marketing Communications Specialist Salary in United Kingdom £29,784 (up from £28,419 in 2019) via Payscale
  • Marketing Coordinator Salary in United Kingdom £23,208 (up from £22,309 in 2019) via Payscale

US

  • Marketing Manager Salary $70,074 (up from $64,373 in 2019) via Payscale
  • Marketing Communications Specialist Salary $55,127 (up from $51,238 in 2019) via Payscale
  • Marketing Coordinator Salary $48,187 (up from $43,337 in 2019) via Payscale

Australia

  • Marketing Manager Salary in Australia AU$82,000 (Up from AU$78,270 in 2019) via Payscale
  • Marketing Communications Specialist Salary in Australia AU$78,159 (up from AU$69,054 in 2019) via Payscale
  • Marketing Coordinator Salary in Australia AU$57,766 (up from AU$54,060 in 2019) via Payscale

NZ

  • Marketing Manager Salary in New Zealand NZ$79,960 (up from NZ$75,436 in 2019) via Payscale
  • Marketing Communications Specialist Salary in New Zealand NZ$73,517 (up from NZ$61,863 in 2019) via Payscale
  • Marketing Coordinator Salary in New Zealand NZ$54,207 (up from NZ$49,133 in 2019) via Payscale

Canada

  • Marketing Manager Salary in Canada C$66,609 (up from C$61,850 in 2019) via Payscale
  • Marketing Communications Specialist Salary in Canada C$55,298 (up from C$52,622 in 2019) via Payscale
  • Marketing Coordinator Salary in Canada C$45,913 (up from C$42,800 in 2019) via Payscale

Singapore

  • Marketing Manager Salary in Singapore S$71,429 (up from S$71,186 in 2019) via Payscale
  • Marketing Communications Specialist Salary in Singapore S$44,906 (up from S$40,546 in 2019) via Payscale
  • Marketing Coordinator Salary in Singapore $37,320 (down from S$39,984 in 2019) via Payscale

Hong Kong

  • Marketing Manager Salary in Hong Kong HK$438,027 (up from HK$425,383 in 2019) via Payscale
  • Marketing Specialist Salary in Hong Kong HK$294,915 (down from $312,431 in 2019) via Payscale
  • Marketing Coordinator Salary in Hong Kong HK$195,113 (up from HK$182,796 in 2019) via Payscale

The Netherlands

  • Marketing Manager Salary in Netherlands €50,002 (down from €51,564 in 2019) via Payscale
  • Marketing Communications Specialist Salary in Netherlands €35,861 (down from €44,962 in 2019) via Payscale
  • Marketing Coordinator Salary in Netherlands €32,777 (down from €34,691 in 2019) via Payscale

France

  • Marketing Manager Salary in France €46,651 (down from €48,272 in 2019) via Payscale
  • Average Marketing Coordinator Salary in France €34,479 (down from €37,000 in 2019) via Payscale

Italy

  • Marketing Manager Salary in Italy €42,825 (down from €45,024 in 2019) via Payscale
  • Marketing Coordinator Salary in Italy €29,479 (down from €30,102 in 2019) via Payscale

Spain

Average Marketing Manager Salary in Spain €40,348 ( down from €40,506 in 2019) via Payscale Marketing Coordinator Salary in Spain €29,277 (up from €25,222 in 2019) via Payscale

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Marketing Salaries 2023 edition

In 2019, we posted the average base salaries were for Marketing Managers, Marketing Communications Specialists and Content Coordinator across 11 key global markets. Here we are again with updated salaries for 2023.

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Statistics above last updated 1 March 2024