We’re all media companies now
Have you ever read a press release?
What could this look like?
Fact: People want visuals, and people pay a lot more attention to articles, posts, releases when there is a visual.
How about about building your own media-center or media-channel.
Marriot Hotels
More reading
- [https://www.brandkit.io/posts/we-re-a-media-company-now-inside-marriott-s-incredible-money-making-content-studio](‘We’re a Media Company Now’: Inside Marriott’s Incredible Money-Making Content Studio )
- [https://youtu.be/FjR15oIseq4](Hubspot Product Update May 2021 edition)
- [https://media.visitscotland.org/](Example DMO Media Centre for Visit Scotland)
We're all media companies now
When it comes to content marketing we need to start thinking like a media company, and producing content for our audiences.