Terminology

  • Asset: A digital File and associated Metadata.
    A file without Metadata is not considered an 'asset'.\
  • Asset Licence: The rules related to the intellectual property rights and permitted usage of the Asset.
  • Facility: Facility means the Brandkit software and service.
  • Vector file: Vector artwork is artwork that is created in an illustration or drawing application like Adobe Illustrator and uses nodes and lines (vectors) to create shapes. Vector are scalebale and resolution independent.
  • Raster file: Raster artwork is artwork that is created from dot or bits. A photograph is a raster file. Typically rasters are created with a camera or scanner or created with applications like Adobe Photoshop. Rasters do not scale well and resolution is important.
  • Container file: Container files are files that hold both vector and raster files together. They can even contain videos and audio files. A commonly used container file is a PDF file. PDF's can be created by a number of applications including Adobe Illustrator, Photoshop, Indesign and many others.

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Terminology

Brandkit and related digital asset terminology explained

Asset type post
ID 113894
Word count 165 words

Licence

Licence Worldwide Paid and Unpaid Available to anyone for royalty free use in paid and unpaid media worldwide, provided Brandkit benefits from such use, with attribution required to the named Credit, when a Credit is provided.
Expiry No expiry date
Released

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Statistics above last updated 1 March 2024