Teeing off Scottish golf tourism recovery
‘Only in Scotland can travelling so little make such a big difference’
The production is voiced by sports broadcaster Andrew Cotter, best known to golf fans for his BBC commentary at major championships.It is part of the wider VisitScotland £3 million marketing campaign welcoming back Scottish tourism and reminding us what a beautiful country we have right on our doorsteps.
Aimed at the domestic market, the video encourages people to rediscover the world-class golf tourism product on their own doorstep and to take their golf holidays in Scotland rather than flying abroad. As well as avid golfers, the film also targets those who have not played for a while or not tried it before to appreciate how golf combines fresh air, exercise, scenery, companionship, and friendly competition.
The film features a blend of some of Scotland’s iconic championship courses as well as those to suit any ability level and budget.
The film can be seen here.
p.s. the Visit Scotland Media Centre runs on Brandkit.